10 Organic & Natural Beauty Brands you Need to Know

We love all things skincare and makeup, but recently there’s been a lot of buzz about what’s in the products we’re wearing. Many well-known makeup companies rely on some pretty nasty stuff in trying to make you look great. The below lines skip the chemicals but don’t compromise on the integrity of their ingredients. You might already know about brands like RMS Beauty or Tata Harper—read on for some of our newest favorites from these boutique shops...


Rowsie Vain

Rowsie Vain

Rowsie Vain is a line of toners, body oils, exfoliants and more, all organically-sourced and hand-crafted in Ojai, CA. With beautiful packaging and 1% of proceeds benefiting conservation of the Ojai Valley, these skincare products are as good for the environment as they are for your skin’s health.

2. Suntegrity

Suntegrity

Suntegrity

Few products are more elusive than an effective natural sunscreen. Suntegrity has been lauded with “champion” status from the Environmental Working Group (EWG) and contains a host of certified organic ingredients to sooth and hydrate your skin, including aloe vera, jojoba, cucumber and green tea.

3. Birch Rose + Co.

Birch Rose + Co.

Birch Rose + Co.

Birch Rose Co.’s products are stunningly beautiful, with whole flowers preserved in their facial oils that would grace any nightstand. Entirely plant-based and naturally derived, this New Hampshire apothecary makes a variety of skincare products but also creates great cosmetics, like their sparkling Glow Serum highlighters.

4. Spela Cosmetics

Spela Cosmetics

Spela Cosmetics

Although it only launched last October, Spela’s matte liquid lipstick is already creating a lot of buzz. Most high-end lipsticks contain all kinds of nasty additives like lead and parabens. In contrast, Spela’s eight highly-pigmented colors suit any skin tone and are all vegan, cruelty-free and completely non-toxic.

5. Mae Lindstrom

Mae Lindstrom

Mae Lindstrom

We first noticed Mae Lindstrom because of the incredible (natural!) color of their ‘Blue Cocoon’ face balm. Self-described as “radical and earth-positive,” this line is created in small batches with ingredients that are organic, biodynamic or wild-crafted, and always sustainable.

6. Indie Lee

Indie Lee

Indie Lee

Indie Lee is so cognizant of the issues involved in conventional beauty that their site has entire pages specifically dedicated to reviewing good ingredients versus bad ingredients. The allure of products like the jasmine ylang-ylang bath soak and rosehip cleanser will make Indie Lee’s ‘eco-chic’ line your newest obsession.

7. Earth Tu Face

Earth Tu Face

Earth Tu Face

Founded by two awesome lady hustlers, Earth Tu Face is 100% natural, purely plant-based skincare crafted at their headquarters in Northern California. Sustainably created products like their hydrating herbal Skin Stick balm are perfect for getting through every kind of weather the seasons throw at you, regardless of location.

8. Woodlot

Woodlot

Woodlot

Woodlot is best known for their gorgeous candles made from clean-burning, petroleum-free coconut wax—but they also make hydrosols. If you’re not familiar with hydrosols, these floral waters are made with essential oils as a way to hydrate and balance your skin. Woodlot’s also happen to smell amazing; try their Palo Santo hydrating mist as a refresher after a long hike or workout.

9. Farmacy

Farmacy

Farmacy

Farmacy is a line of skincare built on “age-old wisdom with cutting edge technology.” Their products feature cichoric acid naturally-derived from a special variety of Echinacea that acts as a powerful antioxidant. Try their acclaimed lip balms and masks, which are now available at Sephora stores all over the country as well as online.

10. Wildcare

Wildcare

Wildcare

Founder Courtney Herrera describes Wildcare as “botanical alchemy,” and if that isn’t enough to tempt you, one of their top products actually shimmers! The perfect blend of hydrating oils and naturally reflective mica is coupled with jasmine, vanilla and clove for what might be just about as good as gold. Wildcare also offers masks and a Wild Melon Facial Oil, all of which sound divine and all of which are organic or sustainably wildcrafted, and cruelty-free.


Written By Bonnie Rubrecht

Bonnie is a freelance writer and illustrator from California who enjoys writing about health and wellness, women’s issues, design, social justice and sustainable agriculture. She lives with her family in a historic home in rural Massachusetts, binge-listening to podcasts, chasing chickens and indulging in Japanese candy. You can find her on twitter and Instagram.