Hustle Chat with Sarah Eckett of Daisy Natives
Sarah Eckett is the founder of the indie apparel and accessories line, Daisy Natives. If we're being honest, she's a magical unicorn. At only 24, Sarah is running a successful small business out of the spare bedroom in her apartment, and creating products for the modern girl.
LH: Tell us a little about yourself.
SE: My name is Sarah Eckett, I’m 24 years old and I’m the founder and designer of Daisy Natives. I live in Austin, Texas with my really cool husband, my favorite food is tacos and I cry over cute puppies on a regular basis.
LH: What's your hustle? How did you get started?
SE: Daisy Natives is a lifestyle graphic tee (and more!) brand. I got started about a year and a half ago and at the time I was working in a field I couldn’t picture myself in much longer. I was lacking inspiration and creativity and knew I had to make a change. Daisy Natives actually started as handmade head wrap business, but I quickly learned that people LOVE quirky, relatable graphic tees. The rest is history!
LH: What does being a Lady Hustler mean to you?
SE: Being a Lady Hustler means that you not only march to the beat of your own drum, but you are leading the whole damn parade. It means supporting other Lady Hustlers. It means stepping out of your comfort zone. It means allowing yourself to get emotional but picking yourself right back up again. It means not forgetting your end goal and not being afraid to get a little scratched up on your way there.
LH: Where do you get the inspiration to create your projects?
SE: Inspiration is everywhere! From heart-to-hearts with best friends after one too many glasses of wine, to funny things my husband says, to scrolling through Pinterest and Instagram, there’s always something that sparks an idea for Daisy Natives.
LH: You started your own business at a young age, and have been wildly successful so far! What has been your greatest challenge?
SE: Oh gosh, thank you! I think my greatest challenge has been not quite having the experience or education that other designers have. I am so for learning as you go, though. Yes, Google is my best friend. Yes, meeting other Lady Hustlers is intimidating. Yes, I have mental breakdowns on the reg. But no, I don’t let that get in the way of how I see myself as a “designer.” I have ideas. I’m going to show the world my ideas regardless of my education and career background.
LH: It's never easy to run a one woman show - what keeps you sane?
SE: A really good playlist, amazing customers and binge-watching New Girl on Netflix.
LH: Britney or Christina?
SE: Britney, hands down.
LH: How do you hope to grow your line?
SE: Some time down the road, I’d love to expand to more than just t-shirts and hire a team of badass creatives to help make that happen. In the meantime, I’m so grateful for where I am now.
LH: In your photos, it looks like you have a few tattoos. What are they?
SE: I do! I have nine in total. “Wanderlust,” “bloom,” “luceat lux vestra” (“let your light shine” in Latin), a daisy, an arrow, a rose, “XO,” a Jesus fish and an anchor.
LH: When you picture a Daisy Natives wearin' girl, what is she like?
SE: A Daisy Natives wearin’ girl embraces her weird, wears what she wants, and lives life with a purpose. She’s a magical being who embraces her inner Beyoncé but allows herself to have mental breakdowns when needed. Her diet consists mostly of cold pizza, champagne, breakfast tacos, and all of the gluten.
LH: Sometimes when running a small business, it can be challenging to keep your work life and private life separate. How do you handle that?
SE: I try to stick to a schedule as much as I can. I work out of the spare bedroom in my apartment so at the end of the day, I can shut the door and turn my brain off from Daisy Natives. Does that always work? Almost never. BUT, I genuinely love what I do.
LH: Who is one female that has influenced you the most?
SE: It’s very cliché of me to say, but my mom! She’s the most radiant beam of light I’ve ever had the pleasure of meeting. She genuinely loves life and always has such a positive outlook. To her, life is too short to pass up a big bowl of pasta. Can you imagine how much happier people would be if they lived their lives like that?!
LH: What advice do you have for your fellow Lady Hustlers?
SE: Know that you’re going to have really shitty days, know that people are always going to have criticism, know that you’re going to make really big mistakes. But, also know that you are a Lady Hustler and you started being a Lady Hustler for a reason. Don’t forget why you started and remind yourself everyday of your accomplishments so far.
LH: And finally, I'm so sorry to do this to you, but donuts and rose or tacos and champagne?
SE: Oooooooo…Tacos and champagne because why aren’t they their own food group?